Our Story

Our website model, 4 year old Esmée, is also the inspiration behind epicute. When Esmée’s mom Mia, couldn’t find an EpiPen case she thought would be comfortable enough to wear all day long and that wouldn’t interfere with everyday activities, she ended up making one herself. 

Mia and her business partner Christine realized that there was a gap in the market and that other people would also benefit from the slender design, body hugging fit and vibrant prints they could offer. Their friends who have children with allergies agreed that they were onto something and all requested a pouch for themselves. 

Esmée is also the "captain" of the “epicute tester squad”. It is a group of amazing kids (and parents) with severe food allergies who have helped inform the epicute brand through sharing their insights and experiences. We can confidently say that our epicute pouches are “kid tested and approved”.

We understand that needs change depending on model of auto-injector and stage of life, and we're doing our best to offer a variety of styles to cater to everyone (kids, teens, parents, care givers, educators, health care professionals, etc). 

We hope that you’ll give one of our epicute pouches a try for yourself and let us know what you think. We appreciate your feedback.